Table of Contents
What is SEO?
Summary
SEO stands for Search Engine Optimization. It refers to the ways you can ensure that your website pages are shown near the top of the list of organic search results when your target users/audience searches for the content your website offers. Organic search results refer to those results which are neither influenced nor affected by advertiser payments. The performance of a website is judged by measuring the volume of organic search traffic it receives.

I am sure you use Google and YouTube. How many times have you ever looked for something on the second page of the search results? Ask yourself! I think most of us don't even go past the first five search results that are there on the very first page.
What are the key elements of SEO?
The term, Digital Marketing, refers to the ways one can increase one's online sales, but even if someone is not selling goods online, one still needs visitors all the same. In order to improve your search engine rankings and drive your potential visitors to your website, you need to make sure you have taken care of a few things:
a. Keyword
b. Content
a. Keyword
b. Content
What is a KEYWORD?
A Keyword is a word or phrase that is used by internet users to search for specific information, e.g. 'insurance policy for cars', 'what is insurance premium', 'digital marketing for beginners', 'what is SEO', 'mathematics for machine learning', 'what is a keyword'. It implies that a keyword also refers to a word or phrase that describes your content best. However, you are obviously not the only content creator who is posting material on the topics your website deals with. That's why, KEYWORD RESEARCH plays a huge role in the SEO of a page.SEO-FRIENDLY CONTENT
While Keyword Research increases your chances of visibility on the internet, your content will make sure your visitors believe your website is worth their attention. Give them what they want and they will come back again and again!
However, remember your content must be in accordance with its title and search description. Don't write anything that damages your credibility! If your visitors find you trustworthy, they will spend more time on your site. More importantly, they will return to your posts. Consequently, your chances of ranking higher will increase. Lastly, the body of the text should also contain the keywords.
I have given you a glimpse of the fundamental aspects of what SEO is. I would recommend doing your research on your own. I have merely scratched the surface.
© RB
You must include your keyword(s) in the title, the search description, the body of the content, and the URL of your post.
© RB
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